Digital continues to transform the world and according to the Accenture Interactive 2014 CMO Insights Research, chief marketing officers know this*, with 78 per cent of those surveyed believing that marketing will undergo a fundamental change in the next five years.
Financial services marketers discuss how to keep up with the digital transformation of the industry without alienating existing clients.
In a world of connected commerce more brands are working with rivals to enter new markets and reach new audiences to ensure healthy futures in the face of new digital competition.
When GSK sold Lucozade and Ribena to Suntory, the new entity’s UK & Ireland marketing director Carol Robert was at the heart of the process.
In today’s always on world, the CMO of old has become obsolete. The changing dynamics of marketing need to be communicated internally so that organisations know the essential role their marketers play.
The Post Office has appointed insurance group RSA’s top marketer Pete Markey into the newly created position of chief marketing officer.
When it comes to senior level marketers there is good news at the top: 45 per cent of respondents say their companies have a marketing director in the boardroom.
Amanda Jobbins (pictured above) is FTSE 100 company Sage Group’s first CMO. She tells Lucy Handley how she brought marketing to the business and aims to make it a strategic part of the company.
When fundamental change is needed at a brand, CMOs are showing they are ideally placed to spot problems and opportunities, and to ensure the customer is placed at the heart of the business.
Rising in the ranks of the boardroom hierarchy is becoming a reality for CMOs who show business leadership and understand how empowered consumers can influence their business in a digital age.
Senior marketers examine whether differences remain between B2B and B2C marketing, how digital channels are affecting clients and what can be gained from being a corporate sponsor.
L’Oreal has promoted the top marketer for its Americas region Marc Speichert to the role of global chief marketing officer with a remit to ramp up its investment in digital media.