Data Storytelling Conference Presentations 2015

Data Storytelling Conference 2015: Harnessing the power of gamification (Cancer Research UK)

Amy Garcia Data Conference

This presentation covers: Explore how Cancer Research UK is using gamification to analyse research data, to help beat cancer sooner Create an engaged audience through gamification How gamification can help you get to know your audience better What are the opportunities and challenges for marketers exploring gamification? Bio Bio Amy Garcia, Marketing Lead, Citizen Science, […]

Data Storytelling Conference 2015: Personalisation or customisation? (Gala Coral Group)

Tania Seif Data Conference

This presentation covers: Is personalisation what customers really want? Toeing the line between creating tailored marketing and ‘cyber stalking’ Creating a tailored social media experience How to use data effectively to create a customised experience which drives engagement and retention Bio Tania Seif, Head of Social Marketing, Gala Coral Group Tania is the Head of […]

Data Storytelling Conference 2015: Predictive modelling – powerful yet simple (Occam DM and Jaguar Land Rover)

Andrew Sutton Bianca Dowling Data Conference

This presentation covers: Predicting and understanding customer loyalty Making complex models accessible and actionable Driving brand loyalty in a competitive environment How LRUK segmented data to reach the right customers Bios Bianca Dowling, Strategic Accounts Director, Occam DM Problem solving flair and a passion for overcoming the challenges of using data insight in a practical, […]

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