Data Strategy Awards

Data Strategy Awards 2014: The Shortlist

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This year the Marketing Week Data Strategy Awards have been overhauled with new categories to reflect the swiftly changing way marketers are using data to power business strategies, step-changing projects and effective customer campaigns.

Data needs demystifying

Michael

Data is not a single, invisible entity we need to chase, but a many-headed beast that marketers encounter every day. That’s why, at Marketing Week’s Data Strategy Awards in 2014, we’ve decided to divide the categories in a way that recognises the multifaceted uses to which data is put.

It’s time to reap the reward of your data-driven achievements

Branwell Johnson

Every marketer must by now acknowledge the value of data and how mining the myriad new digital customer touchpoints for insight can help deliver a vital competitive edge to a business. The “data is the new oil” mantra must surely have seeped into the bedrock of strategic thinking and no longer need repetition.

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