British designers have a knack of combining visual metaphors with a clever use of words to produce effortlessly simple designs – all of which enables their work to transcend boundaries of language and culture and resonate with international audiences, says R Design’s Nick Verebelyi.
Mobile commerce is growing, but only for brands that have optimised their websites, booking engines and shopping carts for smartphones. Nucleus CEO Peter Matthews says companies need to invest now, before they are left behind.
Consumers love to be surprised and challenged, so when they are bombarded with thousands of marketing messages on a daily basis, the brands that exceed expectations and create experiences will have the greatest impact.
Today’s fast-changing market place requires a brand’s visual identity to be continually reviewed for relevance and not just the subject of intermittent major overhauls. By following key principles changes can be pertinent both to consumers and the overall business strategy.
Grocery shopping is the fastest-growing channel online and that means entrenched packaging rules could go out the window. Kahlia Pyle at The Big Picture sets out the challenges FMCG pack design faces in a digital world and pinpoints three principles to future-proof design
Given that brands and political parties are all in the business of encouraging a relationship of trust with the public, the UK’s main parties are failing to offer any real sense of vision, values or mission through their branding, which has a greater impact on voters than they realise.
New research by the WFA finds that global brands are making extensive changes to how they buy digital media in response to growing concerns over issues including brand safety, viewability, transparency and ad fraud.
As custodians of the brand, marketers have a critical role to play in implementing purpose across organisations, says co-founder of brand substance agency Given London and former CSR manager at The Body Shop, Becky Willan.
Blockchain has the potential to force media buys to become much more transparent transactions but that doesn’t make it entirely foolproof, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.