From a fridge that tells you what to cook to a wardrobe that suggests what to wear based on the weather, Leonie Roderick tests out living in the connected home of 2020 in the next instalment of Digital Decoded.
From Google Daydream and HTC Vive to shared virtual reality experiences, Marketing Week talks to Framestore’s co-founder Mike McGee to explore the latest in VR for the next instalment of Digital Decoded.
In the latest instalment in our video series exploring new technology, Marketing Week looks at how and why brands are using artificial intelligence to calculate the return on investment on sports sponsorship.
In the first in our video series exploring the latest technology, Marketing Week looks at why the internet of things and voice-activated devices will be the big trend at Mobile World Congress this year.
Previewing his Cannes Lions keynote session, Unilever chief marketing and communications officer Keith Weed says focusing on quality and diversity will make consumers more open to ads where they see themselves reflected.