In the latest instalment of Digital Decoded we take a look inside Kantar Consulting’s Retail VR Lab, which uses virtual reality to recreate and enhance the shopper experience.
Digital Decoded: With 24 million people streaming music and podcasts each week, there are huge opportunities for brands to target people on-the-go with relevant and timely messages.
In the latest instalment in our Digital Decoded video series, not-for-profit internet company Mozilla takes us on a tour of The Glass Room, a pop-up tech store designed to help consumers take control of their lives online.
In the latest episode of Digital Decoded, we test McDonald’s mobile ordering app and speak to the brand’s digital director to find out what the future holds.
In the next instalment of ‘Digital Decoded’ Marketing Week explores the latest technology that enables marketers to understand real life patterns.
From a fridge that tells you what to cook to a wardrobe that suggests what to wear based on the weather, Leonie Roderick tests out living in the connected home of 2020 in the next instalment of Digital Decoded.
From Google Daydream and HTC Vive to shared virtual reality experiences, Marketing Week talks to Framestore’s co-founder Mike McGee to explore the latest in VR for the next instalment of Digital Decoded.
In the latest instalment in our video series exploring new technology, Marketing Week looks at how and why brands are using artificial intelligence to calculate the return on investment on sports sponsorship.
In the first in our video series exploring the latest technology, Marketing Week looks at why the internet of things and voice-activated devices will be the big trend at Mobile World Congress this year.