Digital Strategy

Firing up technology

Firing up technology

With Amazon Firefly linking ecommerce to the real world via smartphone and wearable technology poised to do the same, brands need to embrace the change with a clear retail strategy.

The Top 10 YouTube ads in June


In June YouTube’s top five ads were still dominated by football campaigns – from Nike and Adidas to Beats and EA. The one exception? Procter & Gamble’s “Like a girl” campaign for its Always brand, which is hoping to inspire girls with a message of strength.

Latest from Marketing Week