Echo

Green messaging isn’t enough of a marketing proposition

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Brands should only ramp up their sustainability marketing if it is being used to support a consumer need, according to design agency experts. The remarks come as global consumer goods company, Reckitt Benckiser (RB), announced its plans to focus its sustainability marketing around the added money saving benefits to being environmentally friendly, rather than leading […]

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Get ready for Cannes 2018: Hot topics and what to see

Cannes Lions

With the Cannes Lions Festival of Creativity kicking off in three days, here’s your run down of all the hot topics up for discussion at the first festival since the Cambridge Analytica scandal broke, Sir Martin Sorrell resigned from WPP and the #MeToo movement was born.