Waitrose walked away with the retail award at last year’s Marketing Week Engage Awards for the launch of its Essentials range, which helped make Waitrose the fastest growing supermarket during the recession.
O2 took home the Brand Innovation prize at the 2010 Marketing Week Engage Awards for its new O2 Money proposition. Marketing director Sally Cowdry explains that the next stage is to incorporate O2 Money services with Near Field Communication technology.
The public sector category at the Engage Awards 2011 is likely to be made up of very different entries than those celebrated at this year’s show but will be no less competitive.
The Engage Awards 2011 sees several new trophies added to the line up – including one for experiential campaigns.
Comparethemarket walked away with the Brand of the Year trophy at the Marketing Week Engage Awards 2010 thanks to its strategy based on the adventures of the aristocratic meerkat Aleksandr Orlov. Advertising agency VCCP also won Agency of the Year for its work on the business and telecoms client O2.