Engage Awards 2010

What next for Waitrose Essentials?

Rosie Baker

Waitrose walked away with the retail award at last year’s Marketing Week Engage Awards for the launch of its Essentials range, which helped make Waitrose the fastest growing supermarket during the recession.


O2 set to innovate further with new technology

MaryLou Costa

O2 took home the Brand Innovation prize at the 2010 Marketing Week Engage Awards for its new O2 Money proposition. Marketing director Sally Cowdry explains that the next stage is to incorporate O2 Money services with Near Field Communication technology.


Npower keeps No Power Hour ticking on

Rosie Baker

Npower fired up the judges’ imagination at the 2010 Engage Awards and won the Utilities category for its educational “No Power Hour” campaign. It is now working to carry the message through the festive season.

Russell Parsons

Time to celebrate direct marketing

Russell Parsons

True engagement that leads to or develops an existing relationship with a consumer issomething that all direct marketers strive for and those campaigns that help foster such aconnection should be celebrated. That is why Marketing Week’s Engage Awards exists.


Brand characters can bring home the bacon

MaryLou Costa

Comparethemarket walked away with the Brand of the Year trophy at the Marketing Week Engage Awards 2010 thanks to its strategy based on the adventures of the aristocratic meerkat Aleksandr Orlov. Advertising agency VCCP also won Agency of the Year for its work on the business and telecoms client O2.


A picture paints a thousand words

Branwell Johnson

For a snapshot of the Engage Awards 2010 check out this gallery of images that captures all the energy and excitement from the event. From host Chris Evans to the glammed up girls on the dance floor everyone had a thoroughly wonderful time and we hope we’ll see you all back again this year. Go […]


Q&A with HMV’s Graham Sim

Rosie Baker

HMV won the award for CRM/Loyalty at the Marketing Week Engage Awards this year thanks to the thinking behind its Purehmv rewards scheme. Since then marketing director Graham Sim has taken on the role of group marketing director across both HMV and Waterstones. In this interview he explains how he will approach the brands and what synergies may exist.


The innovative face of O2

Joe Fernandez

O2 won the Brand Innovator of the Year award at the Engage Awards 2010 for the O2 Money brand extension. In this interview marketing director Sally Cowdry explains the thinking behind the launch of latest extension O2 Health and the strategy behind the O2 Home Phone campaign.