How Aston Martin uses product personalisation in a luxury market
How to get the most out of user-generated content
What we learnt from the Festival of Marketing
Monica Lewinsky calls for advertisers to denounce clickbait ‘shame culture’
Festival of Marketing: The key takeaways from day two
How The Economist injected digital into a 172-year-old magazine
Post Office brings neuroscience to its Christmas advertising campaign
‘You must prepare for failure, not success’ advises astronaut Chris Hadfield

Festival of Marketing 2015: Retired astronaut Chris Hadfield, the first Canadian to ever walk in space, has advised brands to prepare for failure and not success, citing the example of the near disaster of a liquid ammonia leak during one of his missions as a Commander of the International Space Station.