Periscope, Meerkat and other live-streaming channels are fast becoming the next big thing in social networking, bringing with them their own set of stars and influencers. But how do brands and marketers tap into this emerging platform and make meaningful partnerships with their stars?
As a marketer in digital, the word ‘personalisation’ might conjure up thoughts of cookies and triggered email. But what does it mean in luxury automotive for Aston Martin.
Tom Malleschitz, Chief Marketing Officer at Three UK, was on the Content Marketing stage at the Festival of Marketing discussing how brands can embrace the rise of user-generated content and use it to their advantage.
This year’s Festival of Marketing, which saw speakers from Lord Sugar to Monica Lewinsky, provided insight on marketing’s biggest issues.
Festival of Marketing 2015: Brands need to work with consumers to create a more “compassionate” and ethical internet according to anti-bullying campaigner Monica Lewinsky.
An insight-filled second day at the FoM saw Atom Bank chairman Anthony Thompson and Monica Lewinsky take to the headline stage but there were plenty of takeaways on the other stages too.
My second talk of the second day of the Festival of Marketing was all about digital transformation in the media world, something many publications are still struggling with.
Festival of Marketing 2015: The Post Office is using neuroscience principles in a bid to achieve a deeper emotional impact with its new Christmas TV advert.
Festival of Marketing 2015: Retired astronaut Chris Hadfield, the first Canadian to ever walk in space, has advised brands to prepare for failure and not success, citing the example of the near disaster of a liquid ammonia leak during one of his missions as a Commander of the International Space Station.
Festival of Marketing 2015: Aldi has scooped one of the top prizes at the Masters of Marketing awards after being named ‘Brand of the Year’.
Festival of Marketing 2015: Sport England’s director of business partnerships Tanya Joseph has been named ‘Marketer of the year’ at this year’s Masters of Marketing awards at the Festival of Marketing.
Festival of Marketing 2015: An action-packed first day at the Festival of Marketing saw astronaut Chris Hadfield and Lord Sugar take to the headline stage but there was also plenty to see and learn around the rest of the event.
The UK’s major broadcasters have produced what they claim is the most robust research around broadcaster video-on-demand to date, as they look to woo agencies and planners.
Catch up on all this week’s marketing news including change at the top of M&S and WPP, and how a former Red Bull marketer is trying to change perceptions of the energy drink market.
The decision to split responsibility for marketing into the two strands of its business might seem like a step backward for a retailer with such a strong brand, but it should enable it to move faster and focus more on what matters to customers.
The FMCG giant wants to sure it is reaching the right people at the right time as it looks to fight off growing challenges from ecommerce, own-label brands and digital disruptors.
Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.
We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.
