Periscope, Meerkat and other live-streaming channels are fast becoming the next big thing in social networking, bringing with them their own set of stars and influencers. But how do brands and marketers tap into this emerging platform and make meaningful partnerships with their stars?
As a marketer in digital, the word ‘personalisation’ might conjure up thoughts of cookies and triggered email. But what does it mean in luxury automotive for Aston Martin.
Tom Malleschitz, Chief Marketing Officer at Three UK, was on the Content Marketing stage at the Festival of Marketing discussing how brands can embrace the rise of user-generated content and use it to their advantage.
This year’s Festival of Marketing, which saw speakers from Lord Sugar to Monica Lewinsky, provided insight on marketing’s biggest issues.
Festival of Marketing 2015: Brands need to work with consumers to create a more “compassionate” and ethical internet according to anti-bullying campaigner Monica Lewinsky.
An insight-filled second day at the FoM saw Atom Bank chairman Anthony Thompson and Monica Lewinsky take to the headline stage but there were plenty of takeaways on the other stages too.
My second talk of the second day of the Festival of Marketing was all about digital transformation in the media world, something many publications are still struggling with.
Festival of Marketing 2015: The Post Office is using neuroscience principles in a bid to achieve a deeper emotional impact with its new Christmas TV advert.
Festival of Marketing 2015: Retired astronaut Chris Hadfield, the first Canadian to ever walk in space, has advised brands to prepare for failure and not success, citing the example of the near disaster of a liquid ammonia leak during one of his missions as a Commander of the International Space Station.
Festival of Marketing 2015: Aldi has scooped one of the top prizes at the Masters of Marketing awards after being named ‘Brand of the Year’.
Festival of Marketing 2015: Sport England’s director of business partnerships Tanya Joseph has been named ‘Marketer of the year’ at this year’s Masters of Marketing awards at the Festival of Marketing.
Festival of Marketing 2015: An action-packed first day at the Festival of Marketing saw astronaut Chris Hadfield and Lord Sugar take to the headline stage but there was also plenty to see and learn around the rest of the event.
Marketing Week announces our second annual CX50 list in partnership with Zone and Cognizant, celebrating the individuals excelling at customer experience, demonstrating innovation, influence and impact.
As the members of the CX50 list demonstrate, a great customer experience doesn’t just make people feel good, it translates into tangible business results – but the field is getting more competitive all the time.
Alan Jope says the top marketing role has taken a while to fill as the business has been refining what it means to be CMO at Unilever and looking at both internal and external candidates.
Google says advertisers should pull spend from its YouTube streaming platform if it means it helps them to “understand what’s there” and “do the right thing”.
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