Festival of Marketing 2015: Lord Sugar believes marketers need to stick to the basics and make ads that sell products, instead of creating “a nice feeling” around a brand.
The idea of customer-first is not new but brands need to constantly refresh their approach to meet consumers’ changing demands. User-generated content and emotive storytelling are rising to the fore, while customer-focused challenger brands continue to disrupt the market.
With 200 speakers across 12 stages, the two-day Festival of Marketing boasts a packed schedule so choosing what to prioritise is a tough task. To help you navigate, Marketing Week has selected 10 not-to-be-missed sessions that tackle the big issues marketers are facing today.
Metro Bank and Atom Bank founder Anthony Thomson on disrupting the banking sector and the skills marketers will need for the future.
We need your help to crown the marketer of the year for the inaugural Masters of Marketing awards.
We need your help to choose the brand of the year for the inaugural Masters of Marketing awards.
Hundreds of entries have been debated and analysed and we can now reveal the inaugural shortlist for the Masters of Marketing.
Marketing in an increasingly multichannel environment is a complicated task.
Sam Fay, SVP Global Brand Strategy at Guinness World Records talks to us about diversifying the business, the importance of social media and video to the brand, and dealing with declining book sales.
The Festival of Marketing will feature 200 speakers across 13 stages over 2 days. Here’s my pick of what to see.
Marketing Week columnist Mark Ritson will take to the stage at the Festival of Marketing as representatives of the major brand valuation companies come together for the first time to debate the future of brand valuation and decide whether it is ‘brilliant or bullshit’.
The deadline to enter the Masters of Marketing awards has been extended! You now have until September 23 to submit your nominations. One of the categories that will no doubt have a huge amount of competition this year is social media. To help inspire your entry I thought I’d show you six of the best […]
Danny Gonzalez, marketing director of Virgin Trains East Coast, is speaking on the Customer Experience stage at the Festival of Marketing 2015. Ahead of his appearance, he talks about the customer-centric changes that Virgin is making to put its stamp on the East Coast line.
UK chief of Gett, formerly GetTaxi, Remo Gerber speaks to Marketing Week, ahead of a panel at the Festival of Marketing this November, about how businesses are reacting to the constant shifts in consumer behaviour.
To drive innovation internally brands need to look to existing startups, according to co-founder of start-up accelerator Collider, Rose Lewis, who will be speaking on the Tech Trailblazers stage at this year’s Festival of Marketing – focusing on innovation, startups and the technology landscape.