Marketing Week caught up with some the members of the Masters Jury, the 60+ group who will judge the entries to the Masters of Marketing to ask them the simple but $100m question – what makes great marketing activity?
Marketers from UKTV and Premier Foods will take part in a panel discussion at the Festival of Marketing this year to delve into the value of content marketing.
Give us your opinion on which brand has been the stand-out performer in 2015 – an inspirational organisation, capable of showing the power of marketing to the wider business community.
Senior marketers from brands including Tesco, Ryanair, Barclaycard and Nissan will be judging this year’s Masters of Marketing awards, held as part of the Festival of Marketing on 11 and 12 November.
Delivering a brilliant customer experience is all about balancing genuine emotions with the right tools.
Every day, Transport for London measures over 30 million journeys on its transport lines. At this year’s Festival of Marketing, TfL’s marketing director Chris Macleod will explain the brand’s approach to customer experience.
Want to learn the lessons of personalisation from the car marque behind James Bond’s car? Aston Martin’s director of marketing and communications will be joining the line-up at this year’s Festival of Marketing to discuss why every brand needs personalisation.
Nigel Gilbert, chief marketing officer at TSB, will take to the ‘brand and creative’ stage on 11 November at this year’s Festival of Marketing to discuss brand meaning.