Festival of Marketing 2017

Schweppes, Vodafone & Lidl – 5 things that mattered this week and why


Coca-Cola gives Schweppes an historic makeover Coca-Cola unveiled plans to invest heavily in its Schweppes brand as it looks to tap into growing consumer demand for “quality” mixers and fight off newer competitors such as Fever-Tree. The investment, its biggest in the UK in more than 200 years, aims to give the brand “a new […]

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