The car marque has overhauled its approach to content and social in a bid to engage consumers ahead of the launch of its Honda E electric car next year.
Marketing Week columnist and marketing professor Mark Ritson believes salience is the biggest part of a marketer’s job, but that most “don’t get it” and are, if anything, underplaying their distinctiveness and brand codes.
The former marketing boss of Sainsbury’s Argos believes breaking down hierarchical barriers and reverse mentoring are key to building modern marketing teams.
Unless marketers can embrace marketing as a ‘young science’ that needs to be nourished they will lose their influence at the top table, argues Professor Jenni Romaniuk.
With 12 stages and hundreds of speakers across two days, there will be plenty to see at the Festival of Marketing. Here’s our top picks.
This year’s Festival of Marketing will see our key editorial themes come to life across two days on the Marketing Week Strategy and Leadership stage and beyond – with the help of some of the biggest names in the industry.
Marketers from brands including KFC, Diageo, TSB and Waitrose will be joined by Marketing Week columnists Helen Edwards, Thomas Barta and Mark Ritson on stage at this year’s Festival of Marketing.