Politics is a divisive subject so it might seem sensible for brands to keep their distance, yet a range of companies, from Paddy Power to B&Q and Mr Kipling, have tried to tap into the interest around the General Election. But who has done it most effectively, and why?
From a touring pink bus to #milifandom, this year’s election campaigning has seen a move away from traditional advertising as the main parties, particularly Labour, have tossed aside posters and instead embraced local engagement initiatives and the power of user-generated content.
With the prospect of another coalition government likely, the Lib Dems, who could possibly form one with either Labour or the Conservatives, say they will push to restrict pre-9pm advertising of unhealthy food and drink products.
Labour has reiterated a previous pledge by shadow health secretary Andy Burnham to tackle heavily marketed unhealthy food products, as it set out the plans in its official party manifesto today [April 13].
Britain’s 15 million active Twitter users will see a prominent notification in their newsfeed urging them to register to vote this week, as the EC makes its final push to secure voters.
With the Conservatives spending over £100,000 a month on their Facebook page, the social media platform has become an important battle ground for politcians. Elizabeth Linder, Facebook’s government and politics specialist for Europe, Middle East and Africa, tells Marketing Week why politicians can no longer ignore Facebook.
With the 2015 General Election just over 35 days away, Joanna Geary, Twitter’s head of UK news & government gartnerships, has told Marketing Week why she feels the platform can help generate voters this May.
With trust in politicians continuing to fall, the marketing tactics of the UK’s biggest political parties need to evolve.
The two major political parties share their respective plans to secure the vote of UK marketers.
With less than two months until the General Election, a huge majority of young Britons still feel disengaged from politics and neglected by the parties’ communications. According to new research from youth marketing agency Voxburner, UK politicians have failed to learn the marketing lessons of Barack Obama’s election victories in the US.
In a bid to up the number of young voters registered ahead of the General Election, the Electoral Commission has teamed up with Facebook for the new ‘use your age wisely’ campaign.
‘Unsolicited materials’ such as leaflets were where parties spent most in 2010, and probably will be again in 2015 thanks to the rise of smaller parties and the Conservatives’ unassailable ad budget.
Campaigning has kicked off for the 2015 general election as the Labour and Conservative party set their marketing strategies.