General Election 2015

How and why brands are tapping into the General Election

Politics is a divisive subject so it might seem sensible for brands to keep their distance, yet a range of companies, from Paddy Power to B&Q and Mr Kipling, have tried to tap into the interest around the General Election. But who has done it most effectively, and why?

Facebook on why this will be the conversational election

With the Conservatives spending over £100,000 a month on their Facebook page, the social media platform has become an important battle ground for politcians. Elizabeth Linder, Facebook’s government and politics specialist for Europe, Middle East and Africa, tells Marketing Week why politicians can no longer ignore Facebook.

Political marketing failing to engage young Britons

Trends 12 03 15 politics version 2

With less than two months until the General Election, a huge majority of young Britons still feel disengaged from politics and neglected by the parties’ communications. According to new research from youth marketing agency Voxburner, UK politicians have failed to learn the marketing lessons of Barack Obama’s election victories in the US.

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