Alex Hesz: ‘It’s time to embrace the radical middle’
Alex HeszBrands and agencies should be creating culture, but we’re too busy heading for the comfort of the fringes. We need to look where most culture happens – the middle.
Brands and agencies should be creating culture, but we’re too busy heading for the comfort of the fringes. We need to look where most culture happens – the middle.
My money is on the Conservatives to win this week’s general election, for the simple reason that they have mastered Facebook advertising and its ability to prioritise the voters who matter most.
As with consumer marketing, insight is critical in an election battle. With a week to go until the General Election the Conservatives have keenly focused their campaigning on direct messages to swing voters in key marginal seats.
But confidence is expected to fall into decline ‘sooner or later’ as consumers face up to pressure of inflation and poor wage growth.
With Labour, the Liberal Democrats and the Conservatives each releasing their General Election 2017 manifestos this week, Marketing Week breaks down the key takeaways for marketers.
Analysts expected consumer confidence to decline after the Government triggered Article 50, beginning the Brexit process, yet in April it held up.
Marketers spent £21.4bn on advertising in 2016, with the 3.7% rise marking the seventh consecutive year of growth.
As MPs vote in favour of a General Election for 8 June, political experts weigh up whether clever marketing can prevent the formality of another Conservative victory.
Prime Minister Theresa May today (18 April) called a surprise general election for 8 June. As politicians and businesses reel from the announcement, what should marketers consider over the coming weeks?