As with consumer marketing, insight is critical in an election battle. With a week to go until the General Election the Conservatives have keenly focused their campaigning on direct messages to swing voters in key marginal seats.
Prime Minister Theresa May today (18 April) called a surprise general election for 8 June. As politicians and businesses reel from the announcement, what should marketers consider over the coming weeks?
New research by the WFA finds that global brands are making extensive changes to how they buy digital media in response to growing concerns over issues including brand safety, viewability, transparency and ad fraud.
As custodians of the brand, marketers have a critical role to play in implementing purpose across organisations, says co-founder of brand substance agency Given London and former CSR manager at The Body Shop, Becky Willan.
Blockchain has the potential to force media buys to become much more transparent transactions but that doesn’t make it entirely foolproof, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.