Generation Exchange: We bring experienced marketers together with junior colleagues to investigate their differing attitudes to the profession and the world of work.
Generation Exchange: Nationwide’s CMO Sara Bennison believes more experienced marketers can learn a lot from those starting out in their career, such as her colleague Emily Mustafa.
Generation Exchange: Zoe Harris, group marketing director at Trinity Mirror, and her marketing executive colleague, Jaina Shah believe believe marketing today is less hierarchical.
Generation Exchange: Ed Pilkington, Diageo’s marketing and innovation director, Europe and Nicholas Cornbleet, brand manager for Smirnoff Europe on the career opportunities marketing provides.
Generation Exchange: BT’s Zaid Al-Qassab argues that he can never be a ‘digital native’ but agrees that there are more similarities than differences between him and group lead for marketing, Andrew Ridler.
Generation Exchange: Microsoft’s Paul Davies and Steven Woodgate believe technology means young people with learning difficulties have more opportunities in marketing.
Generation Exchange: HSBC’s Andrea Newman and Hamish Goulding share their thoughts on the marketing profession and the changing world of work.
Generation Exchange: Hostelworld’s Ottokar Rosenberger believes young marketers need to shape their own roles to avoid a Gen X versus millennials situation.