Charities are reassessing their branding and marketing communications to try to ensure they appeal to new audiences, as they face additional funding challenges and stalled donations. Disability charity Scope, Children’s charity Variety and Diabetes UK have all refocused their branding and approach to marketing in recent weeks demonstrating the need for charities to be much […]
Asking people to face the consequences of their death is a big challenge for brands that deal with post-life services, but attitudes are changing thanks to a radical ad by Aviva and web services that highlight the benefits of facing the inevitable. A year after Aviva’s life insurance campaign featuring comedian Paul Whitehouse as a […]
Costa Coffee, Marketing Week’s Engage Awards Brand of the Year, recently restructured its global business to create three separate divisions each focusing on individual growth and marketing strategies. Jim Slater, former marketing director for the group, and now managing director of its Enterprises division, talks to Marketing Week about the growth and marketing plans the […]
Q&A with Starbucks vice president of marketing for the EMEA region Brian Waring: As Starbucks launches its My Rewards loyalty programme and iPhone payment method in the UK, Marketing Week spoke to newly promoted vice president of marketing for the EMEA region, and former UK marketing chief Brian Waring, about developments in the UK and […]
Everything Everywhere director of brand Spencer McHugh speaks to Marketing Week about the forthcoming campaigns for T-Mobile and Orange and the strategy to “clarify and sharpen” each brand’s positioning. Marketing Week (MW): How did you go about approaching the development of your two simultaneous brand campaigns? Spencer McHugh (SM): Since we did the joint venture […]
Web readers found two particular news stories irresistible during the year – the launch of the Health Lottery by Richard Desmond’s company and the furore surrounding the Phones4U “scary girl” TV ad. If you want to catch up with which news stories and brands caught the popular imagination on www.marketingweek.co.uk during the year then take […]
Champagne brand Nicolas Feuillatte is a relative newcomer to the world of bubbly but this allows it to “break the rules” of luxury marketing. Marketing Week caught up with the Nicolas Feuillatte team of Caroline Defaut (CD), marketing and communications director and David Henault (DH), new cellar manager for this Q&A. Marketing Week (MW): Nicolas […]
With 2012 almost up on us, Marketing Week flags up the consultations, regulatory changes and voluntary agreements marketers need to look out for in the new year. Advertising Regulation What: The industry, led by the Advertising Association, will be under pressure to implement recommendations made in the government-backed Bailey report into the commercialisation of childhood. […]
Improved analytics tools can let brands really dig deep into data on the people visiting their sites and help them tailor activity to reach the most fruitful consumers.
Research seen by Marketing Week reveals official recognition of the health claims made by functional food brands offers marketers a real opportunity to grow a category dogged by consumer cynicism. Functional foods – products with ingredients added for extra health benefits – are predicted to be worth £1.07bn annually in the UK by 2016, according […]
Record labels are ramping up spend on branded content as they look to forge stronger ties between agencies and brands. The music business is changing. Record labels now have the ability to apply cost-effective social and mobile marketing to traditional marketing channels. It’s no secret that the music industry was badly affected by the digital […]
Nokia’s launch of its debut Windows smartphone does not just mark a change of operating system but revealed an overhaul of its entire culture and approach to marketing. The arrival of new CEO Stephen Elop and the announcement of Nokia’s partnership with Microsoft earlier this year were key drivers in what has become a complete […]
Inner Circle is trying to gain a foothold in a very saturated market and says low online attention span means word-of-mouth is its go-to marketing method.
As its Game of Thrones costume guide goes viral, Ikea’s UK marketing boss says taking a reactionary approach to marketing can go a long way.
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