Jones Knowles Ritchie

Green messaging isn’t enough of a marketing proposition


Brands should only ramp up their sustainability marketing if it is being used to support a consumer need, according to design agency experts. The remarks come as global consumer goods company, Reckitt Benckiser (RB), announced its plans to focus its sustainability marketing around the added money saving benefits to being environmentally friendly, rather than leading […]

Counterfeiting: the creative viewpoint

Click here to read the cover feature – how counterfeiters have evolved their illegal trade One of audio brand Sennheiser’s executive board members Volker Bartels talks about how the company combats counterfeiters Director of anti-counterfeit shopping directory Brand-i, Jenny Dalton, discusses how being open about counterfeits to consumers can make your brand stronger As technology […]

Marketing Academy unveils second year of future leaders


Potential marketing leaders of tomorrow have been selected for the second year of The Marketing Hall of Legends’ (MHL)intensive coaching and mentoring scheme, The Marketing Academy. MHL has chosen 30 high calibre candidates after a rigorous selection process that saw twice the number of young marketers nominated to join the academy in 2011 than in […]

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