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Green messaging isn’t enough of a marketing proposition

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Brands should only ramp up their sustainability marketing if it is being used to support a consumer need, according to design agency experts. The remarks come as global consumer goods company, Reckitt Benckiser (RB), announced its plans to focus its sustainability marketing around the added money saving benefits to being environmentally friendly, rather than leading […]

Counterfeiting: the creative viewpoint

Click here to read the cover feature – how counterfeiters have evolved their illegal trade One of audio brand Sennheiser’s executive board members Volker Bartels talks about how the company combats counterfeiters Director of anti-counterfeit shopping directory Brand-i, Jenny Dalton, discusses how being open about counterfeits to consumers can make your brand stronger As technology […]

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