First, a couple of dates for your diary. Marketing Week’s last issue of the year is next week’s edition of the magazine, dated 15 December. We’ll be back in the New Year with an edition of Marketing Week on the 5 January. We have some great content ready to ease you through that miserable first […]
The low-alcohol beer brand is boasting of a 27% repeat purchase rate since its return to the UK market this year, and claims young people who have fallen out of love with beer are among its biggest customers.