We arm you with all the marketing stats you need for the coming week including Google retaining top spot in YouGov’s global brand health rankings and shoppers being more loyal to Aldi and Lidl than the big four supermarkets.
We arm you with all the numbers you need to know including three in five marketers aren’t confident in budget allocation and 42% of all the UK display ads were not seen in Q2.
From UK consumers wanting more transparency from retailers about AI, to less than a quarter of companies reporting GDPR compliance post deadline, here are all the stats you need to know this week.
From companies struggling with digital transformation to inflation weakening and email marketing click-through rates, here’s all the stats you need to know this week.
All the marketing stats that matter this week including a quarter of people working in the ad industry say they’ve been sexually harassed and two-thirds of older Brits feel they’re stereotyped in advertising.
We arm you with all the marketing stats that matter this week including better allocation of spend could generate an extra $45bn profit for brands and UK advertising to surpass £20bn in 2019.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
All the marketing stats that matter this week including Sky overtaking P&G as the biggest traditional ad spender, ad viewability hits record high and the gender pay gap at brands aimed at women.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
British companies often struggle to scale abroad but ‘marketing intelligence’ firm MiQ is doing just that, using insights from digital campaign data to put marketing at the heart of brands’ strategies.
It takes courage and confidence to launch a legal battle, particularly when your challenger is one of the world’s largest sportswear firms, but the founder of niche activewear brand LNDR says she had no other choice.
New data regulations held the promise of an improved user experience for digital services, but the reality is more pop-ups, confusion and inconsistency.
Story of my CV: Business transformation has been the driving force of Pronovias CMO Eva Ziegler’s career, which has seen her put the customer at the heart of brands from Coca-Cola to Toyota.
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