Artificial intelligence, high street sales, travel sector: 5 killer stats to start your week
We arm marketers with all the numbers they need for the coming week.
Ad spend, ethnicity in advertising, inflation: 5 killer stats to start your week
From ad spend forecasts being cut to a failure to bridge the ‘race gap’ in advertising, we arm marketers with all the important numbers they need to tackle the coming week.
The self-esteem gap, Christmas sales, digital outdoor spend: 5 killer stats to start your week
We arm marketers with all the important numbers they need to tackle the coming week.
Video viewing, programmatic ad spend, Black Friday fatigue: 5 killer stats to start your week
We arm you with the numbers marketers need for the coming week including consumers’ video viewing habits, programmatic ad spend growth and mounting Black Friday fatigue among shoppers.
Retail footfall, ad spend, job applications: 5 killer stats to start your week
We arm marketers with all the numbers they need for the coming week.
Data sharing, deflation, six-second ads: 5 killer stats to start your week
We arm marketers with all the numbers they need for the coming week.
Customer journeys, personalisation, online grocery: 5 killer stats to start your week
We arm marketers with all the numbers they need to know for the coming week.
Marketing budgets, product search, retail sales: 5 killer stats to start your week
We arm marketers with all the numbers they need for the coming week.
Digital ad spend, shop footfall, video: 5 killer stats to start your week
We arm you with all the numbers marketers need to know for the coming week.
Long-term relationships, marketing salaries, social campaigns: 5 killer stats to start your week
We arm you with all the marketing-related numbers you need for the coming week.
Ad viewability, online FMCG, sponsorship: 5 killer stats to start your week
We arm you with the numbers marketers need for the coming week, including the latest ad viewability figures and growth of FMCG ecommerce.
Localised marketing, GDPR, digital skills: 5 killer stats to start your week
We arm you with the numbers marketers need for the coming week, including the fact young people don’t think GDPR goes far enough and the digital skills gap.
Marketoonist on age in advertising
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Mattel’s marketing boss on giving Barbie a timely makeover
Ahead of Barbie’s 60th birthday, Mattel’s chief operating officer Richard Dickson is rejuvenating the iconic doll brand to build a movement empowering the next generation of women.
Helen Tupper: Three questions you shouldn’t ask in job interviews
When interviewing job candidates we often resort to clichéd questions that elicit the wrong information or favour the wrong person. Try some more considered alternatives.
Bob Wootton: Complexity is no excuse for ignoring the failings of online media
Marketers are aware of persistent issues such as viewability and ad fraud in online media, yet they continue to pump money into these channels without safeguards in the belief they have no other option – they do.
