Ad viewability, online FMCG, sponsorship: 5 killer stats to start your week
We arm you with the numbers marketers need for the coming week, including the latest ad viewability figures and growth of FMCG ecommerce.
Localised marketing, GDPR, digital skills: 5 killer stats to start your week
We arm you with the numbers marketers need for the coming week, including the fact young people don’t think GDPR goes far enough and the digital skills gap.
Branded products, Brexit, online spending: 5 killer stats to start your week
We arm you with all the numbers you need for the coming week including: Four in 10 brands deliver ads on unsafe sites and the British public plans to spend less if there’s a ‘no deal’ Brexit.
Retail sales, GDPR, customer experience: 5 killer stats to start your week
We arm marketers with all the numbers you need for the coming week including how news sites are seeing a decline in third-party cookies post-GDPR and what the new generation of marketers want.
Purpose-driven ads, voice search, loyalty: 5 killer stats to start your week
We arm you with all the marketing stats you need for the coming week including Google retaining top spot in YouGov’s global brand health rankings and shoppers being more loyal to Aldi and Lidl than the big four supermarkets.
Budget allocation, display ads, influencer marketing: 5 killer stats to start your week
We arm you with all the numbers you need to know including three in five marketers aren’t confident in budget allocation and 42% of all the UK display ads were not seen in Q2.
Transparency, digital transformation, luxury purchases: 5 killer stats to start your week
From UK consumers wanting more transparency from retailers about AI, to less than a quarter of companies reporting GDPR compliance post deadline, here are all the stats you need to know this week.
Digital transformation, inflation and email marketing: 5 killer stats to start your week
From companies struggling with digital transformation to inflation weakening and email marketing click-through rates, here’s all the stats you need to know this week.
Sexual harassment, stereotyping, consumer confidence: 5 killer stats to start your week
All the marketing stats that matter this week including a quarter of people working in the ad industry say they’ve been sexually harassed and two-thirds of older Brits feel they’re stereotyped in advertising.
GDPR, video ads, voice assistance: 5 killer stats to start your week
We arm you with all the marketing stats that matter this week including better allocation of spend could generate an extra $45bn profit for brands and UK advertising to surpass £20bn in 2019.
5 killer stats to start your week
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Ad spend, viewability, data sharing: 5 killer stats to start your week
All the marketing stats that matter this week including Sky overtaking P&G as the biggest traditional ad spender, ad viewability hits record high and the gender pay gap at brands aimed at women.
Recommended reading: Story-driven marketing and tackling ignorance
Marketing Week reviews the latest books for marketers.
Ben Davis: Get existing tech right before focusing on the future
Given the most hyped technologies of 2017 have failed to make an impact this year, marketers would be wise to perfect customer experience on incumbent tech like mobile before shifting focus to blockchain, VR and voice.
Tesco, Heineken, Dollar Shave Club: 5 things that mattered this week and why
Catch up on all the major marketing news this week, including Tesco’s drive to help customers eat more healthily, Heineken’s struggles with ecommerce and Dollar Shave Club’s new business model.
L’Oréal CMO: Companies that just sell products will not be successful
L’Oréal is shifting to offer services in a “new era” for the brand that sees it aim to become the number one beauty tech company.
