Mark Ritson – Brand Architecture

Mark Ritson: Why BT must kill off the EE brand

If regulators approve BT’s acquisition of mobile network EE later this month it will create a headache for the executives who must decide the future of two strong brands, however there is only one sensible outcome.

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The Insight Show partners with networking forum AURA

Insight Show

The partnership with AURA, the networking forum for brand-side insight professionals, will see it host its own conference within the Insight Show. Sessions aim to bolster the influence of insight in conversations with senior marketers and to improve communication of and engagement with insight-led projects.