Mark Ritson – Brand Communications

11 Comments

Mark Ritson: Replacing ‘digital’ with ‘interactive’ is a mistake

Mark Ritson

The news that adam&eveDDB has dropped the digital designation from all its job titles came as no surprise last week. Despite the prevalence of the D word and the omnipresence of digital planners, digital strategists and digital marketers under every lamp post, nobody in the know ever doubted that the prefix would eventually become an anachronism.

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6 Comments

Mark Ritson: Only integration can wrestle us from our social media obsession

Mark Ritson

Ok, I have to be honest. I had never heard of R3. Apparently in its day job R3 helps companies maximise their agency reviews, remunerations and relationships – hence the name. I have no idea if it is any good at any of those tasks, but it surely has done every marketer a favour with its new report on marketing communications published this week.

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