Mark Ritson – Brand Communications

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Mark Ritson: Brands are people too – so says Facebook

Mark Ritson

Interesting times at Facebook. It filed for an IPO last month, which means the company is well on its way to listing on the New York Stock Exchange and a lot of Facebook employees are about to become multimillionaires. On the down side, however, the company must now report publicly on its performance to potential investors.

Mark Ritson: Brand equity must drive communications

Mark Ritson

In the past decade, several big consumer brands – in particular Stella Artois, Cadbury and Guinness – lost sight of the priority of branding over communications. Put simply, the advertising tail began to wag the branding dog to the detriment of long-term brand equity. I highlight Stella, Cadbury and Guinness because their loss of direction […]