The Natural Environment Research Council’s competition to name its new boat is the latest in a cavalcade of crowdsourcing disasters, demonstrating that consumers are a bunch of brand-haters.
What a week for rebranding eh? I simply can’t remember a seven days like it in the whole history of marketing.
Even by the most horrendous standards, 2014 has been an astonishingly bad year for Malaysia Airlines. First came the disaster of MH370 and the ongoing search for the crew and passengers lost somewhere across the Indian Ocean. Then came the equally haunting loss of MH17 over the Ukraine.
When the concept of near field communication payment, or NFC mobile payment platforms, as they are known, became popular at the start of the decade, there was a rush from several suppliers to claim the lead.
After the M&A people have done their work, then comes the branding bit. With the Dixons and Carphone Warehouse deal complete, the newly merged leadership team must get to work on how they will brand their new beast.
Accounting powerhouse PricewaterhouseCoopers completed its acquisition of management consulting firm Booz & Co last week. The deal instantly added about $1.5bn (£897m) to PwC’s top line. It also threw up something of a branding issue.
Don’t let the Simon Bramhall brand fade. Wield your argon gas with pride, and if you need a branding consultant, I’m your man.
Regular readers will know that there is no bigger fan of the big accounting firms than your humble columnist. Over the years their combined attempts at branding have provided me much fodder as examples of strategies that undermine the firms’ respective positions as advisers on corporate strategy.
The car marque says all of its future ads will be made in the UK and tailored specifically to the British market, but insists it has nothing to do with being nationalistic or Brexit.
Former Tesco marketer Matt Atkinson is overseeing big changes at the brand as it looks to appeal to an age group that is healthier and more adventurous than ever.
Marketing Week’s sister brand Creative Review is launching a learning programme designed to increase creative abilities.
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