Mark Ritson – Brand Identity

Malaysia Airlines

Mark Ritson: Malaysia Airlines – fix don’t nix the brand

Mark Ritson

Even by the most horrendous standards, 2014 has been an astonishingly bad year for Malaysia Airlines. First came the disaster of MH370 and the ongoing search for the crew and passengers lost somewhere across the Indian Ocean. Then came the equally haunting loss of MH17 over the Ukraine.