Mark Ritson – Brand Leadership

Mark Ritson: Missing Steve Jobs? Meet Tesla’s Elon Musk


Ten miles north of Apple’s Cupertino headquarters is a company called Tesla whose CEO, Elon Musk, has the vision and courage to do things really differently. It would be wrong to say he’s the new Steve Jobs – he’s set to be a lot bigger.

Mark Ritson: Is Dave Lewis really the right choice for Tesco?


There were no raised eyebrows this week at the announcement that Philip Clarke will depart his role as Tesco CEO. Profit warnings, share declines and a growing sense that Clarke was unable to reverse the increasingly negative momentum of Tesco’s brand equity meant he had to go.

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