Mark Ritson – Brand Reputation

Mark Ritson: BP escapes impact on brand reputation

Mark Ritson

Just over a year ago I wrote a column that predicted the imminent demise of the BP brand. I pointed out that when a brand is positioned around associations like ’green’ and ’integrity’ and then commits the worst oil spill in modern times as a result of negligence and systemic mismanagement, the game is up. […]

Mark Ritson: Some of these brands are revolting

Mark Ritson

As London counts the cost of Saturday’s protests, it is clear that this is the start of a movement unlike anything we have seen before in the UK. Impressive as the numbers taking part in the protest were, the real surprise was the crowd’s anger.