The Olympic swimmer lost four sponsorships by behaving drunkenly at a service station then claiming he was robbed, but is this all just a cunning ploy to secure lucrative endorsement deals for diet pills, erectile dysfunction treatments and other dubious brands?
With only a few weeks until the opening of the latest Star Wars movie, there are no shortage of brands jumping on the bandwagon. Here I review the logic behind the brand partnerships.
BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy
No doubt about it. Fifty Shades of Grey has exploded across cinema screens and looks set to spank box office records for 2015.
One of my best mates is a Scotsman called Martin “Tommo” Thompson. Earlier this year he completed his first ever London Marathon in a very impressive three hours and 58 minutes.
We all know the theory behind sponsorship. For strategic reasons a brand seeks out an event, team or individual and offers them a financial incentive to allow the brand in question to associate itself with their chosen partner.
Terminal 5 at Heathrow Airport, for those who have not passed through it recently, has become completely Olympified. I just invented that verb and, until the London Organising Committee of the Olympic and Paralympic Games (Locog) brand police make Marketing Week redact, I intend to get my money’s worth out of it. To Olympify something means to overtly and excessively promote the Olympics to the detriment of all and sundry.
A walk around London’s shops at the weekend had me wondering if it was 2012 or 1972…
British actor Dominic West will star in the campaign as Dolmio heads in a new creative direction with its advertising.
From the latest thinking in content marketing to setting up an effective decision-making structure, Marketing Week reviews the latest books for marketers.
A round-up of the week’s most important marketing news including new viewability standards, the National Lottery’s social media fail and brands taking back control of digital ad spend.
Story of my CV: Having worked at Apple, Expedia and Skype at pivotal times for each brand, John Veichmanis has been at the forefront of digital innovation throughout his career, something which he has taken to his current role as CMO of luxury marketplace Farfetch.
Register and receive the best content from the only title 100% dedicated to serving marketers' needs.
We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.
