Mark Ritson – Sponsorship

Mark Ritson: The Fifty Shades of stupid marketing

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No doubt about it. Fifty Shades of Grey has exploded across cinema screens and looks set to spank box office records for 2015.

Mark Ritson: Olympic sponsors stuck in the slow lane

Terminal 5 at Heathrow Airport, for those who have not passed through it recently, has become completely Olympified. I just invented that verb and, until the London Organising Committee of the Olympic and Paralympic Games (Locog) brand police make Marketing Week redact, I intend to get my money’s worth out of it. To Olympify something means to overtly and excessively promote the Olympics to the detriment of all and sundry.

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