Young marketers, like any young professionals, will inevitably be caught between wanting to make an impact and doing assigned tasks in a dependable manner. So what are the best ways to get noticed for the right reasons?
Evidence suggests marketing departments are not just staffed by trained marketers, with data analysts, IT programmers and business strategists becoming essential components of the team and brands actively seeking candidates with varied skill-sets.
Marketing Week recently reported that organisations are turning to ‘generalist’ marketers who can work across all channels and have a rounded set of skills, rather than choosing specialists. So what does this mean for marketers’ training needs?
Steve Jobs is the prime example of a superstar visionary who brought success to his company, but being brilliant is not always the answer to great leadership, as gaining the trust of staff is often more important.
Ever got to the end of the day feeling that you didn’t actually achieve much? Now imagine getting to the end of 2015 and feeling the same way about the whole year. A new year’s resolution to find your dream job is a hard one to keep, and relies on more than just your desires. […]
New research by the WFA finds that global brands are making extensive changes to how they buy digital media in response to growing concerns over issues including brand safety, viewability, transparency and ad fraud.
As custodians of the brand, marketers have a critical role to play in implementing purpose across organisations, says co-founder of brand substance agency Given London and former CSR manager at The Body Shop, Becky Willan.
Blockchain has the potential to force media buys to become much more transparent transactions but that doesn’t make it entirely foolproof, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.