Marketing That Matters: How ‘This Girl Can’ broke the mould for behaviour change campaigns
Marketing Week ReportersWe continue our podcast series by looking into This Girl Can, the groundbreaking 2015 campaign from Sport England.
Marketing That Matters podcast
Marketing That Matters: How Britvic rescued Robinsons from decline
Marketing Week ReportersThe latest podcast in our series on the stories behind effective marketing campaigns examines how Britvic transformed Robinsons, repositioning it and reviving a flagging category in a grand prix-winning effort.
Marketing That Matters: The inside story of the Army’s ‘Belonging’ recruitment campaign
Marketing Week ReportersMarketing Week’s podcast series exploring effective marketing campaigns and how they came together examines how the Army achieved record recruitment levels.
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Marketing That Matters: The real story behind Direct Line’s transformative ‘Fixer’ campaign
Marketing Week ReportersMarketing Week’s new podcast series gets under the bonnet of the most effective marketing campaigns and how they came together, starting with Direct Line’s decision to call in Winston Wolfe.