Marketing That Matters podcast

Marketing That Matters: How Britvic rescued Robinsons from decline

The latest podcast in our series on the stories behind effective marketing campaigns examines how Britvic transformed Robinsons, repositioning it and reviving a flagging category in a grand prix-winning effort.

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Marketing That Matters: The inside story of the Army’s ‘Belonging’ recruitment campaign

Marketing Week Reporters

Marketing Week’s podcast series exploring effective marketing campaigns and how they came together examines how the Army achieved record recruitment levels.

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Marketing That Matters: The real story behind Direct Line’s transformative ‘Fixer’ campaign

Marketing Week Reporters

Marketing Week’s new podcast series gets under the bonnet of the most effective marketing campaigns and how they came together, starting with Direct Line’s decision to call in Winston Wolfe.

Marketing That Matters podcast

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