Marketers from Uber, TSB, Direct Line and more share key trends for 2021
Marketing Week ReportersMarketers from a host of brands highlight the trends that will impact marketing and their role next year.
Marketing Trends 2021
Trends 2021: The value of value and opening up marketing
Marketing Week ReportersAll week Marketing Week has been highlighting the key opportunities and challenges that will shape marketers’ working world in 2021. Last up, the value of value and the need to open up marketing.
Trends 2021: Refining agility and bubble trouble
Marketing Week ReportersAs we approach 2021, Marketing Week has identified the key opportunities and challenges that will shape marketers’ working world. In the third instalment we look at the need to refine agile frameworks and stepping outside your bubble.
Trends 2021: Selective innovation and getting personal
Marketing Week ReportersAs we look ahead to 2021, Marketing Week has identified the key opportunities and challenges that will shape marketers’ working world. Next up, the move towards selective innovation and why brands should be personal, not personalised.
Trends 2021: Adopting a two-speed strategy and embracing failure
Marketing Week ReportersAs we look ahead to 2021, Marketing Week has identified the key opportunities and challenges that will shape marketers’ working world. First up, the need to adopt a dual-speed strategy and the value of failure.
The new rules of social media marketing in 2021
Marketing Week PartnerSocial media has taken on greater significance for consumers and marketers as 2020’s events have forced more digital communication, but the ways of using it are evolving.