An embarrassment of riches. That’s the perfect phrase to sum up all the learnings and insights delivered by more than 200 speaker sessions at Marketing Week Live (MWL) last week. Hundreds of marketers gathered to hear the latest thinking on strategy and innovation and meet suppliers that could provide clever solutions – all with the aim of helping brands gain that vital competitive edge.
Kimberly Kriss, senior vice president of marketing at AEG Europe discusses the need to put science back into marketing to prove its value to building business and the importance of understanding which channels customers are using.
Paul Trueman, head of marketing at Mastercard, talks to Marketing Week about the skills marketers will need to have in the future and the need to turn social conversations into purchases, after his presentation on Centre Stage at Marketing Week Live.
Tesco has fundamentally shifted the way it views loyalty to be about the retailer being loyal to customers in the wake of its poor performance over the last year.
MWL: Starbucks claims that listening to customers and maintaining brand integrity through its business values has meant its customers have remained “incredibly loyal” after the negative media coverage surrounding the allegations the coffee chain avoided paying corporation tax.
Barclays is fine-tuning its social media strategy via an internally formed ‘ social media steering council’ as part of its ongoing efforts to repair its brand reputation in the wake of last year’s LIBOR rate rigging scandal.
MWL: Facebook’s tendency to make unannounced changes to its platform makes the social network “frustrating to work with”, according to Asda’s head of social media.
MWL: Starbucks wants all of its store designs to be unique to their location as it looks to stand apart in the crowded coffee-shop market.
MWL: Real-time, or moment marketing is going to become increasingly important for brands but that doesn’t mean they have to be switched on to conversations 24/7, according to a senior Twitter executive
MWL: A “frightening number” of M&S customers still do not consider it as a multichannel retailer when they are shopping online despite its recent focus on multi-channel, according to head of digital store development Claire Zuurbier.
Marketing Week Live (MWL) has been recognised as the most innovative trade exhibition of the year by the events industry on the eve of this year’s extravaganza at Olympia London.
Download the show preview for Marketing Week Live 2013, which is hosting more than 200 speaker sessions over two days – all for free.
Topshop chief marketing officer Justin Cooke is a late addition to Centre Stage at Marketing Week Live (MWL) where he will take part in a question and answer session.
Ahead of his presentation at Marketing Week Live 2013 Avios insight chief Adrian Hado discusses customer behaviour and loyalty
Marketers attending Marketing Week Live this month will be given the chance to test their digital skills against their peers – and identify gaps in their knowledge – using Econsultancy’s free “Digital Talent Challenge” app.