Marketing Week Live 2012 attracts the crowds
Branwell JohnsonMarketing Week Live, the premiere event for marketers, attracted more than 13,000 attendees to learn about new products, services and trends over its two days.
Marketing Week Live 2012
Mark Ritson says ‘vanilla’ brands will never be loved
Josie AllchinBranding consultant and Marketing Week columnist Mark Ritson explains his golden rules for brand managers and marketers on centre stage at Marketing Week Live 2012.
The Secret Marketer shares his insights at MW Live
Josie AllchinMarketing Week’s own Secret Marketer steps out of the shadows (partially) to explain what he’s learnt in his long career and field questions on centre stage at Marketing Week Live 2012.
Econsultancy outlines the key digital trends at MWL 2012
Josie AllchinEconsultancy founder Ashley Friedlein explains the key digital trends that are gaining momentum in this presentation on centre stage at Marketing Week Live 2012.
Costa: There is no room for complacency
Rosie BakerMWL 2012: Market leading brands cannot afford to be complacent, or they risk losing out to challenger brands, warns Costa top marketer Caroline Harris.
Ritson – We should avoid ‘logo fascism’
Branwell JohnsonMWL 2012: Brand consultant and Marketing Week columnist Mark Ritson warned marketers to be on guard against “logo fascism” when delivering a seminar on the lessons to be learnt from luxury brands.
Nokia bids to be a ‘homewrecker’
Seb JosephMWL 2012: Nokia will adopt a “homewrecker“ approach to “break up the marriage” consumers have with rival smartphone brands such as Apple and Samsung if it is arrest falling sales, according to one of its top marketers Steven Overman.
Lexus launches ‘game changing’ online brand portal
Rosie BakerMWL 2012: Lexus is launching what it calls a “game changing” digital brand experience as part of its efforts to grow its market share and position itself as an alternative to Audi, Mercedes Benz and BMW.
Diageo: ‘Over reliance on process gets in the way of innovation’
Seb JosephMWL 2012: Innovation is the lifeblood of any successful business, but marketers need to stop over complicating the process with “semiotics” and PowerPoint presentations and “step into the unknown and take risks when it comes to their brands”, according to Diageo’s innovation chief.
‘Future of loyalty is the value of interaction’
Rosie BakerMWL 2012: Brands and marketers looking to build successful loyalty schemes should not get distracted by new technologies or by points and rewards, but should focus on the value of interaction.
Coke: Don’t forget ‘real world’ in digital race
Lucy HandleyMWL 2012: Marketers must not forget the “real world” physical interaction consumers have with their brands in the rush to employ the latest digital marketing tools, according to Coca-Cola’s top marketer in the UK, Zoe Howorth.
Guardian to test in-app purchasing
Lara O'ReillyMWL 2012: The Guardian is introducing in-app payment to some of its mobile and tablet products as it looks for new revenue streams in the digital space.
Hilton shares Loyalty Secrets at Marketing Week Live
Branwell JohnsonNancy Deck, VP of Multi-Brand and Loyalty Marketing, Hilton Worldwide, gives a sneak preview of her Marketing Week Live presentation on how Hilton’s premier loyalty programme wins over its customers.
Marketing Week Live 2012: Show preview
Josie AllchinMarketing Week Live 2012, brought to you by Marketing Week, takes place on 27-28 June in the Grand Hall, Olympia, London. This year, it features seven shows: the Online Marketing Show, the Insight Show, the Data Marketing Show, the In-Store Show, the Customer Loyalty & Motivation Show, the Promotional Merchandise Show and the Live Marketing […]
Quiz the Secret Marketer at Marketing Week Live
Branwell JohnsonDo you want to pose a question for the Secret Marketer at this year’s Marketing Week Live?