Marketers spending more on promotional merchandise
Branwell JohnsonNearly half of marketers have increased spend on promotional merchandise since the last financial year, according to new research to be unveiled at Marketing Week Live.
Marketing Week Live 2012
Marketing Week Live launches loyalty rewards scheme
Branwell JohnsonMarketing Week Live is launching the UK’s first exhibition visitor reward programme, MWLive Rewards.
Mark Ritson a hot ticket at Marketing Week Live
Branwell JohnsonMarketing Week columnist Mark Ritson’s presentation at Marketing Week Live 2012 will be a must-attend event.
Heineken to redefine in-store experience
Seb JosephMWL 2012: Heineken is working with convenience stores and supermarkets across the UK to redefine what it claims are “dull” in-store experiences for beer and cider shoppers.
Ascot races ahead with DM campaign
Maeve HoseaThe Royal Ascot race meet, currently underway, has been promoted with a particular focus on direct mail and email channels this year.
Coca-Cola at Marketing Week Live
Branwell JohnsonHow has Coca-Cola transformed itself into a 21st century brand fizzing with passion, innovation and imagination?
Learn about voucher opportunities at MWL
Maeve HoseaThe UK Gift Cards & Vouchers (UKGCVA) will be holding an inaugural vouchers and giftcard promotional week to take place in November 2012 and you can learn more about these marketing tools at Marketing Week Live.
Diageo’s Saller talks innovation at MWL
Branwell JohnsonInnovation is the lifeblood of any successful company and Diageo’s global innovation chief Syl Saller, will explain how the brewer creates a culture of innovation leadership at Marketing Week Live.
Learn from the best at Marketing Week Live
Branwell JohnsonVital insights from top marketers and brand experts at companies from Coca-Cola to Nokia will be served up on centre stage at this year’s Marketing Week Live event.
Costa’s Jim Slater takes centre stage at MWL
Maeve HoseaCosta Coffee is continuing to power forward profit for parent company Whitbread and one of the architects of the brand’s success will take centre stage at Marketing Week Live (MWL) to explain how it “locks in loyalty”.
Learn how EDF Energy leveraged behavioural economics
Maeve HoseaEDF Energy developed its recently launched 100% nuclear-backed tariff for residential customers with the help of the application of behavioural economics to marketing insight.
Burton’s Biscuits takes Wagon Wheels relaunch message in-store
Maeve HoseaIn-store activation is playing a vital role in Burton’s Biscuits’ relaunch of the iconic Wagon Wheels brand.
Vote on the topic for an Insight Show research project
Branwell JohnsonThe Insight Show at this year’s Marketing Week Live will be Europe’s largest dedicated market research event.
Centaur buys leading events show to add to Marketing Week Live
Branwell JohnsonCentaur Media is boosting its premier Marketing Week Live annual exhibition with the addition of The Event and Exhibiting Show and Technology for Events Show.
Marketing Week Live! 2011 – The photos
Josie AllchinThe Marketing Week Live! show was the place to be to meet fellow marketers, share best practice and discover new solutions to build business. Marketing chiefs from leading brands appeared on centre stage to give vital insights into their strategies, including representatives of Diageo, Manchester United Football Club, Google, Aviva and Global Ethics, while attendees […]