Why marketers need to stop chasing data like it’s ‘crack cocaine’
Charlotte RogersMarketers express their fears about the future of marketing if the next generation become too obsessed with data.
Marketing Week Live 2019
Keith Weed: CFOs count where money’s going, marketers where it’s going to come from
Sarah VizardUnilever’s outgoing marketing boss says that despite a challenging business environment, marketers must take a “we approach” to business and position as future-forward to succeed.
‘It’s a funnel, not a tunnel’: Premier Foods on embracing innovation fails
Erin LyonsPremier Foods admits the company doesn’t always get innovation right the first time but that “reworking and restating is not failure, it’s just part of the process”.
Nationwide’s CMO: Workplace equality can help stem marketing’s looming recruitment crisis
Lucy TesserasMarketing has the opportunity to be a forerunner in promoting equal rights for women in the workplace, and by doing so can encourage the next generation to consider a career in the industry, according to Sara Bennison.
Top picks: What to see at Marketing Week Live
Marketing Week ReportersMarketing Week Live returns to Kensington Olympia on 6 and 7 March, offering the latest trends and thinking in marketing.