Why marketers need to stop chasing data like it’s ‘crack cocaine’
Charlotte RogersMarketers express their fears about the future of marketing if the next generation become too obsessed with data.
Marketers express their fears about the future of marketing if the next generation become too obsessed with data.
Unilever’s outgoing marketing boss says that despite a challenging business environment, marketers must take a “we approach” to business and position as future-forward to succeed.
Premier Foods admits the company doesn’t always get innovation right the first time but that “reworking and restating is not failure, it’s just part of the process”.
Marketing has the opportunity to be a forerunner in promoting equal rights for women in the workplace, and by doing so can encourage the next generation to consider a career in the industry, according to Sara Bennison.
Marketing Week Live returns to Kensington Olympia on 6 and 7 March, offering the latest trends and thinking in marketing.