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Nokia bids to be a ‘homewrecker’

Nokia Lumia 610

MWL 2012: Nokia will adopt a “homewrecker“ approach to “break up the marriage” consumers have with rival smartphone brands such as Apple and Samsung if it is arrest falling sales, according to one of its top marketers Steven Overman.

Diageo: ‘Over reliance on process gets in the way of innovation’

Johnnie Walker

MWL 2012: Innovation is the lifeblood of any successful business, but marketers need to stop over complicating the process with “semiotics” and PowerPoint presentations and “step into the unknown and take risks when it comes to their brands”, according to Diageo’s innovation chief.

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