David Wheldon, head of brand, reputation and citizenship at Barclays Group, talks about the value of reputation management in a 24/7 world ahead of his appearance on Centre Stage at Marketing Week Live 2013.
MWL 2012: Nokia will adopt a “homewrecker“ approach to “break up the marriage” consumers have with rival smartphone brands such as Apple and Samsung if it is arrest falling sales, according to one of its top marketers Steven Overman.
MWL 2012: Lexus is launching what it calls a “game changing” digital brand experience as part of its efforts to grow its market share and position itself as an alternative to Audi, Mercedes Benz and BMW.
MWL 2012: Innovation is the lifeblood of any successful business, but marketers need to stop over complicating the process with “semiotics” and PowerPoint presentations and “step into the unknown and take risks when it comes to their brands”, according to Diageo’s innovation chief.
The low-alcohol beer brand is boasting of a 27% repeat purchase rate since its return to the UK market this year, and claims young people who have fallen out of love with beer are among its biggest customers.