How Battersea Dogs & Cats Home put digital at the heart of its work
Molly FlemingBattersea Dogs & Cat’s Home has used digital to transform its outdated application process and underused social media to connect with the public online.
Battersea Dogs & Cat’s Home has used digital to transform its outdated application process and underused social media to connect with the public online.
Using Facebook Live, the Royal Observatory in Greenwich managed to reach hundreds of thousands of people with a series of broadcasts of astronomical events direct from its telescopes on a “miniscule” budget of £550.
Huawei created an app, StorySign, that used sign language to help children learn to read and helped boost perceptions of the brand.
The campaign’s use of contemporary descriptors was meant to spark a debate and coverage beyond the ads and force a reappraisal of the career options the Army offers. It worked, achieving its targets at a lower cost.
When Greenpeace launched its Rang-tan ad with Iceland it caused a social media storm and led to an unprecedented response for the pressure group, which had never seen a campaign deliver on such “scale and speed”.
The Guardian’s marketing director explains how instilling a common purpose helped Marketing Week’s ‘Marketing Team of the Year’ overcome considerable challenges.
Bodyform’s recent campaigns have aimed to tackle the taboos around how women’s bodies are viewed in society, even when it faced bans and backlashes.
The latest podcast in our series on the stories behind effective marketing campaigns examines how Britvic transformed Robinsons, repositioning it and reviving a flagging category in a grand prix-winning effort.
Greggs CEO Roger Whiteside claims perceptions of Marketing Week’s Brand of the Year are shifting from sausage rolls and sticky buns to coffee, wraps and salads, as it looks to convince more people that Greggs is a brand for them.
Congratulations to all the winners of the Marketing Week Masters awards.
Congratulations to all the winners of the Marketing Week Masters awards.
Congratulations to all the winners of the Marketing Week Masters awards.
Congratulations to all the winners of this year’s Marketing Week Masters Awards, including ‘Brand of the Year’ Greggs, Grand Prix winner Britvic, and Tesco chief customer officer Alessandra Bellini, who has been crowned ‘Marketer of the Year’.
The streaming service is among the UK’s most talked-about brands, with high consideration, purchase intent and loyalty justifying its place on the Marketing Week Masters Brand of the Year shortlist, powered by YouGov.
Marketing campaigns driven by social conscience have given Nationwide strong brand foundations and earned it a place on the shortlist for Marketing Week Masters Brand of the Year, powered by YouGov.