The British Army tackled a recruitment crisis head on with the introduction of its long-term brand platform ‘This is Belonging’, which it has evolved over the past five years to completely reshape young people’s opinions of a career in the Armed Forces.
Learn how Tena used consumer insight to tackle the stigma of incontinence and shake up the category.
Skipton Building Society had to convince its own stakeholders of the value of brand investment to secure a budget for a successful campaign.
Chelsea Football Club can only accommodate a tiny fraction of its fan base at its stadium, so launched a mobile app to drive engagement across the world on match days and beyond.
Boots launched a platform to engage young shoppers and help them rethink the retailer as a beauty destination.
Greggs used the element of surprise for its first foray into vegan products. The follow-up required a different strategy.
Congratulations to all the winners of this year’s Marketing Week Masters Awards, including ‘Brand of the Year’ Tesco, Grand Prix winner ITV, and ITV CMO Rufus Radcliffe, who has been crowned ‘Marketer of the Year’.
A total of seven brands have been nominated for Brand of the Year, with the winner to be announced at the Marketing Week Masters awards in September.
The shortlist for the Marketing Week Masters awards Brand of the Year has been revealed, and here’s your chance to have a say in who wins.
The shortlist for Marketing Week’s Masters awards is revealed, with Tena, Kraft Heinz and Aldi also racking up multiple nominations.
More than 60 CMOs and managing directors will judge the annual awards, which celebrate strategic effectiveness across the marketing world.
The awards celebrate strategic marketing effectiveness and will be judged by a stellar jury of senior marketing leaders.