One of the UK’s most experienced and respected marketers explains why marketers need a plan to make money in the future, not just the present.
Liv Little founded Galdem, a magazine for women and nonbinary people of colour, while still at university. She tells Molly Fleming how she copes with imposter syndrome and what brands need to do more of.
Mark Read has been in the WPP hot seat for a year. He tells Marketing Week editor Russell Parsons about being tasked with serving more demanding clients in the face of profit pressure and increased competition.
The so-called “father of modern marketing” helped create the template for marketing today.
The new episode of the Marketing Week Meets… podcast involves a conversation with consultant, entrepreneur and activist Cindy Gallop on ageism, reframing diversity and the future of the ad industry.
Vocal NYU academic and author Scott Galloway talks to Marketing Week editor Russell Parsons about the pursuit of success and the threat of algorithms to marketing and society.
Lego CMO Julia Goldin tells Marketing Week’s Ellen Hammett about the brand’s mission to inspire the ‘builders of tomorrow’, plus a special report from Salesforce World Tour in London
Jan Gooding is one the best known and highest regarded marketers in the UK. She tells Marketing Week editor Russell Parsons about her “career limiting” inability to keep quiet and the racism and sexism of 80s ad land.
The advertising veteran and Ogilvy vice-chairman explains what needs to be done to propel marketing up the value chain, the folly of trying to apply science to marketing and the battle between effectiveness and efficiency.
In a special edition of the podcast live in front of an audience at Marketing Week Live and ahead of his imminent retirement, Weed discusses his career and thoughts on the state of marketing in 2019.
Facebook’s vice-president for EMEA tells Marketing Week how she coped when diagnosed with cancer, why more needs to be done to help women reach leadership positions and what Facebook needs to do to restore trust in its brand.
Burger King’s celebrated CMO tells Marketing Week why the ‘great idea’ is everything in marketing, what the importance of having a challenger mindset is and why data-led companies don’t need marketers.
Marketing Week’s Visionary Marketer of the Year explains why brands need to give their agencies the time and space to have ‘the crazy idea’, and why the true test of a marketer is when things aren’t going to plan.