Marketing Week Meets…entrepreneur, author and blogger Seth Godin
Russell ParsonsThe author tells Marketing Week why his advice for young marketers is ‘Do marketing’, and what The Grateful Dead can teach us about targeting and segmentation.
The author tells Marketing Week why his advice for young marketers is ‘Do marketing’, and what The Grateful Dead can teach us about targeting and segmentation.
The Marketing Week columnist, consultant and professor explains why marketers need to talk about “making money first”, in a podcast recorded at the Festival of Marketing in October.
Rita Clifton is variously described as the ‘doyenne of branding’ and the ‘queen of branding’. The former vice chair of Saatchi & Saatchi and chair of Interbrand tells Marketing Week editor Russell Parsons why brand needs to be the organising principle in companies.
Syl Saller tells Marketing Week editor Russell Parsons about learning from failure, marketing leadership and empowering women.
Gav Thompson tells Marketing Week editor Russell Parsons about his zig-zag career, founding a major national brand and his CMO roles across various sectors, including at Paddy Power.
The former Aviva CMO tells Marketing Week editor Russell Parsons about what she learned from working in unpopular sectors like utilities and financial services, what it was like working with Richard Curtis and why most brands talking purpose are just ‘paying lip service’.
LinkedIn’s ‘number one voice in marketing’ talks to Marketing Week editor Russell Parsons about the importance of people and creativity in digital transformation.
In the second podcast in our series, RBS Group CMO and president of the World Federation of Advertisers David Wheldon talks about rebuilding the bank’s reputation and tackling the LIBOR crisis at Barclays.