‘Brand love’ is banished to Marketing Week’s Room 101
Marketing Week ReportersMarketing Week readers have voted to put long deadlines for TV booking, the phrase ‘we know from research’, and ‘brand love’ into Room 101.
Marketing Week’s Room 101
Christmas ads, one theory marketing, brand love: What will get consigned to Marketing Week’s Room 101?
Marketing Week ReportersIn the latest episode of our new series we hear from Helen Edwards, Tom Roach and Co-op’s Ali Jones about what they’d like to see eliminated from the marketing lexicon.
Pointless meetings exiled to Marketing Week’s Room 101
Marketing Week ReportersMarketing Week readers have voted to put pointless meetings, the fake war for talent and made up words into Room 101.
Marketing Week’s Room 101 episode 2: What will you banish?
Marketing Week ReportersIn the second episode of our new series, three marketing leaders make their case for the marketing buzzwords and jargon that must be banned from marketing – which do you want to see consigned to Marketing Week’s Room 101?
Bidding on rival brand names consigned to Marketing Week’s Room 101
Marketing Week ReportersMarketing Week readers have voted to put marketing bullshit, the misuse of awareness as a metric and bidding on other brand names as a search term into Room 101.
Marketing Week’s Room 101: What will you banish?
Marketing Week ReportersIn the first episode of a new series, three marketing heavyweights make their case for the marketing buzzwords, theories and jargon that must be banned from marketing – which do you want to see consigned to Marketing Week’s Room 101?