Mobile World Congress 2012

Visa plans rapid roll out of mobile payments

Visa NFC

Mobile World Congress: Visa’s president John Partridge claims mobile payments will be so ubiquitous that people born in the past five years will never own a physical wallet. Read the full story here. For all our Mobile World Congress 2012 coverage, click here

Collaboration key to greater connectivity


Mobile World Congress: Mobile manufacturers and operators have accepted they must partner with brands not normally associated with the mobile space to meet the growing consumer demand for connected devices.

Q&A: Fujitsu product marketing director James Maynard

Fujitsu Tablet

Mobile World Congress: Japanese consumer electronics giant Fujitsu is set to launch its tablets and smartphones into markets outside of Asia for the first time in the fourth quarter of 2012. Marketing Week spoke to Fujitsu’s product marketing director James Maynard about the strategy for the launch.

eBay to push users in-store via mobile


Mobile World Congress: eBay is moving into the offline retail sector by using mobile to drive footfall into bricks-and-mortar outlets, yet its payments chief has cast doubt on the role of NFC in mobile payments. Read the full story here. For all our Mobile World Congress 2012 coverage, click here

Mobile operators agree to new app privacy rules

Mobile Apps

Mobile World Congress: Europe’s biggest mobile operators, including Telefónica, Orange and Vodafone, have agreed new rules to protect consumers inadvertently divulging too much of their personal data when using apps.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.