While it’s important to plan for the future, when it comes to 5G brands shouldn’t get ahead of themselves as 4G is still in its relative infancy and there are many opportunities still to be explored.
Mobile World Congress: Sony’s new premium smartphone will incorporate technology from its mobile phone, TV and digital camera divisions.
Mobile World Congress: Motorola is investing $1bn in its comeback, playing on heritage and focusing on tech savvy consumers for the launch of the Moto G5 and G5 Plus.
Mobile World Congress: The 3310’s comeback may have stolen the show, but Nokia’s CMO is keen to show that the brand is much more than mobile phones and that there is a risk in people only focusing on that part of its business.
Mobile World Congress: Vice founder and CEO Shane Smith says everyone is investing in platforms and not thinking about the content to “fill the pipe with” as it announces a series of deals to build global mobile content.
Mobile World Congress: Google wants advertisers to know it can trust online advertising as it talks up the move to online video and viewability on YouTube.
Mobile World Congress: The global head of digital and social at FMCG giant Nestlé says digital leaders are not “doing their job” or “syncing with reality” if they don’t feel restless about the pace of change in the industry.
Mobile World Congress: Netflix CEO and co founder Reed Hastings says the brand does not design for mobile, focusing on content rather than the screens its viewed on.
Mobile World Congress: Mastercard has unveiled a raft of digital payment innovations, but is warning of the challenge it faces to find digital talent.
Mobile World Congress: Telefónica is putting a ‘brain’ in its network as it launches AI assistant Aura, but says the company will need to transform and digitise every part of the company to take advantage of the opportunity.
We round up all the latest marketing news from around the world.
Mobile World Congress: Samsung acknowledged the difficulties it faced last year after its flagship phone problems in a noticeably more low key event that saw the brand reveal plans for a UK trial of its 5G network as it strives to deliver on commitments to the internet of things and connected devices.
Filmed at the first meeting of the School of Marketing’s Founding 50 last month, five young ambassadors discuss their plans to take the message nationwide and what they have learnt from their personal journeys about finding a career which fits their skills.
Copying successful brands in the belief they have a formula for growth is bound to fail. Focus on being better than competitors and solving business problems with a critical approach.
From Mastercard’s new sonic brand to Marks & Spencer splitting its ad account and Adidas making a move into the ‘stale’ hiking market, catch up on all the biggest news from the last seven days.
Marriott has spent more than two years on the launch of its new loyalty programme Marriott Bonvoy as it looks to align the more than 30 brands in its offering and get people considering one of its hotels more often.
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