The next era of mobile: Marketing revolution or tech fetishism?
Ellen HammettAs smartphone sales growth declines for the first time, mobile brands are looking to innovate and push boundaries like never before. But are consumers ready?
As smartphone sales growth declines for the first time, mobile brands are looking to innovate and push boundaries like never before. But are consumers ready?
Mobile World Congress 2018: Publicis Groupe’s chair and former CEO says marketers must change the way they think if they want to take on Amazon and Google.
F1’s marketing boss admits it hasn’t served fans as well as it could have in the past, but hopes a new TV app will bring them closer to the brand.
Mobile World Congress 2018: Unilever’s Aline Santos calls on the industry to come together to help achieve gender equality – something she says will not happen organically.
Mobile World Congress 2018: Ryanair’s chief technology officer says digital has transformed the business over the past four years, but he admits there is a disconnect between tech and marketing.
Mobile World Congress 2018: Samsung is looking to combine virtual reality, artificial intelligence and machine learning to create a “truly connected world”.
Mobile World Congress 2018: Nokia lays out its long-term ambition to become one of the top smartphone players in the world with five new smartphones and a revamped 8110.