Motorola hopes a more unified brand message will give it buzz in Europe
Ellen HammettMotorola has struggled to gain traction in the UK and the rest of Europe so is looking to bring some consistency to what it stands for as a brand.
Motorola has struggled to gain traction in the UK and the rest of Europe so is looking to bring some consistency to what it stands for as a brand.
As new technology emerges, from self-driving cars to healthcare and industrial applications, Ericsson will do more to showcase the real-world benefits of its offering, especially around 5G.
The P&G-owned brand is testing a number of innovative prototypes beyond smart toothbrushes as it looks for ways to make its brand a bigger part of consumers’ lives.
BMW is looking to widen its potential audience by creating “relevant and snackable” content that engages consumers beyond cars.
Vodafone’s CEO believes the European telecoms industry has not been fast enough, nimble enough, or listened to consumers enough to play the “pivotal” role it should be in building an “inclusive digital society”.
As the Chinese behemoth unveils what it claims is the world’s fastest 5G foldable phone at Mobile World Congress 2019, Huawei’s UK marketing boss explains why marketing will be key to cracking the UK.