Marketing Week has partnered with international music event Midem to judge the prestigious Midem Marketing Competition. The awards scheme celebrates creative excellence in global music marketing, with the final gold, silver and bronze winners being revealed this June at the Midem event in Cannes on 7 June 2015. Marketing Week will select the 10 most […]
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Lexus used data on 15 years of award-winning luxury campaigns, as well as information about the brand and human emotion to create a 60-second film that tells the story of a car that comes to life and will inevitably lead to questions about whether artificial intelligence can do the same creative job as humans.