Marketing Week Live – Highlights
Samuel JoyHighlights from the first day of Marketing Week Live 2014 at London Olympia.
Highlights from the first day of Marketing Week Live 2014 at London Olympia.
Highlights from the second day of Marketing Week Live 2014 at London Olympia.
Marketing Week Live: Odeon is trialling ways to make the experience of going to the cinema better by embracing mobile phones and making use of technology such as iBeacons.
MWL2014: Planning early in advance and choosing the right brand partner are vital to ensure the success of a brand collaboration, according to brand director at Sky Lyssa McGowan.
CEO of Guardian News & Media David Pemsel explains how giving more control of the brand to customers creates the best brand endorsements but can “be scary”, particularly for large organisations. Video: David Pemsel at Marketing Week Live 2014
Marketing Week Live 2014 takes place on Wednesday 25 and Thursday 26 June at London’s Olympia Grand.
“Putting the customer at the heart of everything that you do will increase revenue and profit, as well as improving satisfaction internally and externally.” This emphatic statement sums up why Jonathan Earle, head of customer strategy and development at Telefónica UK, believes a customer-centric approach is the only way to do business.