Mobile World Congress 2014: Marketing Week asked Fujitsu’s EMEA product marketing director James Maynard how marketers can harness technology that makes users feel, as well as see, textures on a tablet screen.
Mobile World Congress 2014: Marketing Week rounds up the five key marketing trends from the annual Barcelona mobile extravaganza.
Mobile World Congress 2014: Unilever has selected seven marketing technology start-ups to invest in as part of its Go Global incubator initiative as it looks to outside help to “take risks” with new marketing platforms.
Mobile World Congress 2014: Fujitsu is planning a European launch of a new smartphone to target the often overlooked mature segment of the consumer market.
Mobile World Congress 2014: Lenevo plans to leverage the “strong legacy” of the Motorola brand in its forthcoming marketing as the company looks to “accelerate significantly” in Western markets, according to the Chinese computing company’s CMO and senior vice president David Roman.
Mobile World Congress 2014: HTC is planning to embark on a more “purposeful” marketing approach to boost preference and win back customers lost to rivals such as Apple and Samsung, according to the company’s vice president of global marketing Fiona Naughton.
Mobile World Congress 2014: Kazam, the challenger smartphone brand founded by two former HTC UK executives is looking to shake off early perceptions it is just a “customer service brand” by using “news jacking” marketing techniques to help it become known as an innovator in more areas and grow its European presence.
MWC 2014: Blackberry today (25 February) unveiled a new QWERTY keyboard flagship smartphone, the Q20, it hopes will appeal to the “keyboard loyalist” professional market.
MWC 2014: Native advertising is “still misunderstood on mobile”, according to Mollie Spilman, executive vice president of global sales and operations at mobile ad network Millennial Media.
MWC 2014: Samsung is looking to fingerprint identification technology and a range of fitness monitoring services to differentiate from its rivals with the launch of its latest flagship smartphone, the Galaxy S5, and a range of new smart watches and smart bands.
MWC 2014: Facebook founder and CEO Mark Zuckerberg shared at Mobile World Congress in Barcelona today (24 February) his vision to create “the dial tone for the internet” with his conglomerate Internet.org.
MWC 2014: Telefonica Digital has struck its first ever pan-regional mobile advertising deal, targeting male smartphone owners across Brazil, Argentina, Mexico and Colombia.
Consumer confidence continues to slump as confusion around the economy leaves shoppers muted in July.
The FMCG giant is promising to up investment in its digital capabilities and is focused on search to make sure it turns up wherever consumers are.
The brand, which recently won a Stonewall award for supporting the LGBT+ community, explains how it has put diversity at the core of everything it does – from marketing to management.
Plus Nielsen adds YouTube and Hulu to its traditional TV ratings, and SoundCloud closes its office in Australia.
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