Mobile World Congress 2014: Marketing Week asked Fujitsu’s EMEA product marketing director James Maynard how marketers can harness technology that makes users feel, as well as see, textures on a tablet screen.
Mobile World Congress 2014: Fujitsu is planning a European launch of a new smartphone to target the often overlooked mature segment of the consumer market.
Mobile World Congress 2014: Lenevo plans to leverage the “strong legacy” of the Motorola brand in its forthcoming marketing as the company looks to “accelerate significantly” in Western markets, according to the Chinese computing company’s CMO and senior vice president David Roman.
MWC 2014: Native advertising is “still misunderstood on mobile”, according to Mollie Spilman, executive vice president of global sales and operations at mobile ad network Millennial Media.
MWC 2014: Facebook founder and CEO Mark Zuckerberg shared at Mobile World Congress in Barcelona today (24 February) his vision to create “the dial tone for the internet” with his conglomerate Internet.org.
MWC 2014: Telefonica Digital has struck its first ever pan-regional mobile advertising deal, targeting male smartphone owners across Brazil, Argentina, Mexico and Colombia.
MWC 2014: Yahoo’s senior vice president of mobile and emerging products Adam Cahan has told Marketing Week 2013 was the year it became a mobile company, a claim that comes on the same day it heralded the UK launch of a news app designed to rival Facebook’s Paper and Google Currents.
MWC 2014: Nokia is launching its first smartphones to use Google’s Android operating system as it looks to appeal to customers in emerging markets and turn around its stuttering performance.
Ford is stepping up marketing of its connected EcoSport model with a 6-month social content campaign.
MWC 2014: Samsung is looking to fingerprint identification technology and a range of fitness monitoring services to differentiate from its rivals with the launch of its latest flagship smartphone, the Galaxy S5, and a range of new smart watches and smart bands.
MWC 2014: Blackberry today (25 February) unveiled a new QWERTY keyboard flagship smartphone, the Q20, it hopes will appeal to the “keyboard loyalist” professional market.
Mobile World Congress 2014: Kazam, the challenger smartphone brand founded by two former HTC UK executives is looking to shake off early perceptions it is just a “customer service brand” by using “news jacking” marketing techniques to help it become known as an innovator in more areas and grow its European presence.
Mobile World Congress 2014: HTC is planning to embark on a more “purposeful” marketing approach to boost preference and win back customers lost to rivals such as Apple and Samsung, according to the company’s vice president of global marketing Fiona Naughton.
MWC 2014: Unilever is today (24 February) switching on a new programmatic mobile advertising tool that will enable the company to engage with and reward consumers via their feature phones.
Volvo is hoping to save customers time and end the practice of waiting around at home for deliveries by introducing new technology that lets them choose their car as a delivery option when ordering products online.