Mobile World Congress 2014: Marketing Week asked Fujitsu’s EMEA product marketing director James Maynard how marketers can harness technology that makes users feel, as well as see, textures on a tablet screen.
Mobile World Congress 2014: Fujitsu is planning a European launch of a new smartphone to target the often overlooked mature segment of the consumer market.
Mobile World Congress 2014: Lenevo plans to leverage the “strong legacy” of the Motorola brand in its forthcoming marketing as the company looks to “accelerate significantly” in Western markets, according to the Chinese computing company’s CMO and senior vice president David Roman.
MWC 2014: Native advertising is “still misunderstood on mobile”, according to Mollie Spilman, executive vice president of global sales and operations at mobile ad network Millennial Media.
MWC 2014: Facebook founder and CEO Mark Zuckerberg shared at Mobile World Congress in Barcelona today (24 February) his vision to create “the dial tone for the internet” with his conglomerate Internet.org.
MWC 2014: Telefonica Digital has struck its first ever pan-regional mobile advertising deal, targeting male smartphone owners across Brazil, Argentina, Mexico and Colombia.
MWC 2014: Yahoo’s senior vice president of mobile and emerging products Adam Cahan has told Marketing Week 2013 was the year it became a mobile company, a claim that comes on the same day it heralded the UK launch of a news app designed to rival Facebook’s Paper and Google Currents.
MWC 2014: Nokia is launching its first smartphones to use Google’s Android operating system as it looks to appeal to customers in emerging markets and turn around its stuttering performance.
Ford is stepping up marketing of its connected EcoSport model with a 6-month social content campaign.
The world’s biggest mobile event, Mobile World Congress, returns to Barcelona next week and there will be plenty from marketers attending – and those watching afar – to look out for.
Volvo is hoping to save customers time and end the practice of waiting around at home for deliveries by introducing new technology that lets them choose their car as a delivery option when ordering products online.
MWC 2014: Unilever is today (24 February) switching on a new programmatic mobile advertising tool that will enable the company to engage with and reward consumers via their feature phones.
While some brands do admit to flouting the rules, others are opting to work with micro-influencers in order to build trust and increase credibility.
The introduction of the chief growth officer position more than 18 months ago has focused the minds of Coca-Cola’s marketers on business growth, rather than awareness and winning Cannes Lions awards, as it looks to reach new consumers and boost brand loyalty.
Agencies’ commercial credentials, innovation and workplace wellbeing are being celebrated in Marketing Week’s sister brand Oystercatchers’ relaunched awards.
Customers expect more natural communications from brands today, with marketers having the challenge of creating a personal connection, increasingly through the use of automation.
Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.
We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.
