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MWC 2014

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Analysis Uncategorized

Video: Fujitsu on how marketers can harness haptic technology

Josie Allchin

Mobile World Congress 2014: Marketing Week asked Fujitsu’s EMEA product marketing director James Maynard how marketers can harness technology that makes users feel, as well as see, textures on a tablet screen.

3 Mar 2014 12:00 am
FujitsuSO1-Product-2014_304
News

Fujitsu set to target overlooked mature market with phone launch

Seb Joseph

Mobile World Congress 2014: Fujitsu is planning a European launch of a new smartphone to target the often overlooked mature segment of the consumer market.

27 Feb 2014 1:15 pm
motorola-moto-g-304
News

Lenovo to leverage ‘strong legacy’ of Motorola brand in Western markets

Russell Parsons

Mobile World Congress 2014: Lenevo plans to leverage the “strong legacy” of the Motorola brand in its forthcoming marketing as the company looks to “accelerate significantly” in Western markets, according to the Chinese computing company’s CMO and senior vice president David Roman.

27 Feb 2014 7:06 am
Mobileads-Product-2013_304
News

Millennial Media’s Mollie Spilman: ‘Native advertising is misunderstood on mobile’

Russell Parsons

MWC 2014: Native advertising is “still misunderstood on mobile”, according to Mollie Spilman, executive vice president of global sales and operations at mobile ad network Millennial Media.

25 Feb 2014 1:01 pm
Mark Zuckerberg
News

Mark Zuckerberg: “We want to create the dial tone for the internet”

Russell Parsons

MWC 2014: Facebook founder and CEO Mark Zuckerberg shared at Mobile World Congress in Barcelona today (24 February) his vision to create “the dial tone for the internet” with his conglomerate Internet.org.

24 Feb 2014 8:41 pm
telefonica-building-2014-304
News

Telefonica Digital strikes first pan-regional ad deal

Russell Parsons

MWC 2014: Telefonica Digital has struck its first ever pan-regional mobile advertising deal, targeting male smartphone owners across Brazil, Argentina, Mexico and Colombia.

24 Feb 2014 5:00 pm
Yahoo
News

Yahoo: ‘2013 was the year we transformed into a mobile company’

Russell Parsons

MWC 2014: Yahoo’s senior vice president of mobile and emerging products Adam Cahan has told Marketing Week 2013 was the year it became a mobile company, a claim that comes on the same day it heralded the UK launch of a news app designed to rival Facebook’s Paper and Google Currents.

24 Feb 2014 3:05 pm
nokiax-2014-304
News

Nokia turns to Android for new low-cost smartphones

Sarah Vizard

MWC 2014: Nokia is launching its first smartphones to use Google’s Android operating system as it looks to appeal to customers in emerging markets and turn around its stuttering performance.

24 Feb 2014 10:28 am
ford-connected-car-ad-2014-387
News

Ford steps up connected car push with social content campaign

Russell Parsons

Ford is stepping up marketing of its connected EcoSport model with a 6-month social content campaign. 

20 Feb 2014 11:31 am
Unilever Go Global
News Uncategorized

Unilever steps up plans to ‘take risks’ with new marketing platforms

Russell Parsons

Mobile World Congress 2014: Unilever has selected seven marketing technology start-ups to invest in as part of its Go Global incubator initiative as it looks to outside help to “take risks” with new marketing platforms.

3 Feb 2014 12:00 am
samsung-product-2014-304
News Uncategorized

Top 5 marketing takeaways from Mobile World Congress 2014

Russell Parsons

Mobile World Congress 2014: Marketing Week rounds up the five key marketing trends from the annual Barcelona mobile extravaganza.

3 Feb 2014 12:00 am
mobile-world-congress-2013-304
News Uncategorized

3 marketing trends to look out for at Mobile World Congress

Lara O'Reilly

The world’s biggest mobile event, Mobile World Congress, returns to Barcelona next week and there will be plenty from marketers attending – and those watching afar – to look out for.

3 Feb 2014 12:00 am
Volvo's Roam Delivery
News Uncategorized

Volvo lets you get your shopping delivered straight to your car

Russell Parsons

Volvo is hoping to save customers time and end the practice of waiting around at home for deliveries by introducing new technology that lets them choose their car as a delivery option when ordering products online.

3 Feb 2014 12:00 am
unilever
News Uncategorized

Unilever launches “Bloomberg Terminal for marketers”

Russell Parsons

MWC 2014: Unilever is today (24 February) switching on a new programmatic mobile advertising tool that will enable the company to engage with and reward consumers via their feature phones.

3 Feb 2014 12:00 am
Samsung Gear
News Uncategorized

Samsung looks to fingerprint ID and fitness to differentiate with latest smartphone

Russell Parsons

MWC 2014: Samsung is looking to fingerprint identification technology and a range of fitness monitoring services to differentiate from its rivals with the launch of its latest flagship smartphone, the Galaxy S5, and a range of new smart watches and smart bands.

3 Feb 2014 12:00 am
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