MWC 2014: Blackberry today (25 February) unveiled a new QWERTY keyboard flagship smartphone, the Q20, it hopes will appeal to the “keyboard loyalist” professional market.
Mobile World Congress 2014: Kazam, the challenger smartphone brand founded by two former HTC UK executives is looking to shake off early perceptions it is just a “customer service brand” by using “news jacking” marketing techniques to help it become known as an innovator in more areas and grow its European presence.
Mobile World Congress 2014: HTC is planning to embark on a more “purposeful” marketing approach to boost preference and win back customers lost to rivals such as Apple and Samsung, according to the company’s vice president of global marketing Fiona Naughton.