Mobile World Congress: Key marketing takeaways
Jonathan BaconMarketing Week presents its round-up of the biggest marketing stories from Mobile World Congress (MWC) in Barcelona this week (2-5 March).
Marketing Week presents its round-up of the biggest marketing stories from Mobile World Congress (MWC) in Barcelona this week (2-5 March).
Wearable technology has received plenty of attention at Mobile World Congress this week, but research shows that consumers see it as a fad and want more opportunities to try it out before being persuaded to buy.
Blackberry is to move away from its iconic ‘qwerty’ keyboard with the new ‘Blackberry Leap’, as the brand’s smartphone share continues to drop.
Mobile World Congress: The next generation of mobile internet known as 5G will be up and running as early as 2018, Korean telecoms giant KT Corporation has pledged.
Mobile World Congress: Chinese mobile brand Huawei believes the launch of its first smartwatch will play a key role in growing the brand in western markets.
Mobile World Congress: Samsung has stepped up its marketing battle with rival Apple by running what it claims is a ‘first of its kind’ TV advert on the same night as its launch event for the new Samsung Galaxy S6 and S6 edge smartphones.
With Mobile World Congress beginning next week, here are 5 key things to look out for during the event.